In this article, we will do an in-depth analysis on What is Redirect and 301 Redirect vs 302 Redirect.
What is a Redirect
Into this digital world, Redirecting basically means asking the user or web crawler or search engines to lead to Page A instead of Page B.
Redirect can be for a single page or for the entire domain as well.
It means that if you have recently changed your page or domain, and you want all the users to redirect to the new domain or URL.
In this case, you need to redirect them towards it.
There could be many reasons, on why you want to do this.
For example, if you had an old website: wristandhairband.com but due to some reasons you have changed that website to hairband.com and this is your new URL.
It means that whenever a user visits the old website, he will land on an error or not an existing page.
So, in this case, you will need to inform google or other search engines, that the old page is no more existing, and accordingly, the old domain name or backlinks to them needs to be redirected to the new domain.
This process is called Redirecting
Now let us understand the two most common redirect: 301 vs 302 Redirect
301 vs 302 Redirect?
There are basically 2 ways in which you can perform a Redirect.
Both of them is used for different purposes.
Let us understand 301 vs 302 Redirect in depth.
What is 301 Redirect:
This is also known as a permanent redirect.
Always make sure that you are performing a 301 redirect when you know that you will never return to the old Url again.
In 301 redirect, you are asking your entire website or domain to be migrated over to the new domain.
It is just like you are changing your mobile number permanently to a new number and you will never return to the old number again,
Hence you are asking all your friends, family or clients to henceforth contact you on your new number.
It means that you not only want to redirect your domain, but also your pages, post, articles, backlinks, subdomains, and everything else that the old domains hold.
As discussed that it is a permanent redirect from your old domain to the new domain, you want to make sure, all the post and the pages don’t redirect to the new domain root directly.
Because this will not make sense at all.
For instance, if you have an old article which is ranks on google for Best Ways to Beat Heat and if a user clicks on that link he should land of the new page with the same article or an updated article with the same information.
Because that is what the user wants to read about.
It will not make sense to you redirect him to the home page or the root directory because the user over here is looking for a specific page or content.
So always make sure that you do not make this mistake.
Common example of 301 redirect is
theblogmind.com/aboutus ———————> theblogmind.com/about
Theblogmind.in ————> theblogmind.com
theblogmind.com ———-> theblogangle.com
Is there a limit on pages for 301 Redirects.
No, there is no limit on the number of pages or post that you want to redirect. They can be 10000’s or even more. You can move all your contents, using 301 redirects.
However, there is a limit on the number of times, you want to do it.
In the research I did: Google Search Console
Try not to use 301 redirect not more than 3 times.
It means that be cautious with the name of the domain you choose.
You can still do it as many times as you want, however, if you do it for the 4th of 5th time the Google Bot may not take your website on a serious note and you may lose a lot of scopes and create confusion to you as well as your users.
SO try to do the hop from one domain to another in a single hop or on the second hop.
Do I lose my backlinks, ranking, juice, and traffic after 301 Redirects?
Doing a 301 redirect will not impact your ranking or backlinks.
Once you do a 301 redirect, the bot will keep crawling your new website and check for those redirect.
Usually, everything updates within weeks and sometimes it may also take up to months.
Soon all your backlinks will update, and the user seeking for the old backlinks will also land on the new page with the same or updated content.
What is 302 Redirect?
As we discussed above, 301 is a permanent redirect.
Similarly, 302 is a temporary redirect where you are asking the user or the bot to follow Page B instead of Page A on a temporary basis.
It is just like, you are using an alternate mobile number and asking your clients, family or friends to get in touch with on that alternate number on a temporary basis.
This 302 temporary redirect can be used when you are shifting your website, redesigning your website or updating your old contents.
It will be just for a temporary basis until the restriction or redirect removed for redirection.
Do I lose my backlinks, ranking, juice, and traffic after 302 Redirects?
Though the user is redirected to the temporary page, the juice or authority still remains with the old page.
Since Google knows that the move is only temporary.
The ownership, authority, juice, and SEO ranking factors of the old pages are retained.
Once you cancel the 302 redirects, the original page will still have all those authorities.
So always remember:
301: Permanent Redirect
302: Temporary Redirect